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Why SEO Tools like Yoast Won’t Help You Rank 1st on Google

And how to actually get the top spots.

Victoria A. Fraser
5 min readMar 25, 2023
Man at a coffee shop talking shit about SEO
Image from Pexels

Just add some keywords, transition words, and alt text, then you’ll rank #1 on Google immediately, right?

Wrong.

And it’s frustrating that so many people think SEO is actually that easy. Now, I know exactly why it’s happening. Free, cheap, and even professional SEO tools are all pushing the same idea.

Do these specific things, get the little green dot, and you’ve optimized your article for SEO! Good job! Now, wait a few weeks (or months) for the results.

For the last few years, I’ve been a freelance copywriter and content manager for all kinds of businesses. During that time, I’ve learned some basics of SEO, and while I also believed a few of those myths in the beginning…

I can tell you it’s only half the equation.

And worse, these SEO tools are sometimes harming your content performance. So, that’s what I wanted to shed some light on today. First, you need to understand there are two key components to an SEO strategy: on-page and off-page SEO.

On-Page SEO Factors

The On-Page SEO is everything you can literally edit “on the page.” SEO tools are often focused on giving…

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Victoria A. Fraser
Victoria A. Fraser

Written by Victoria A. Fraser

Freelance copywriter, humourist, podcaster, and nerd. Follow along for writing tips, marketing blather, and my opinions! victoriafraser.ca

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