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MARKETING
Astroturfing: What It Is & Why You Should Run the Hell Away from It
A PSA from an angry marketer.
Recently, I’ve actually seen a few so-called “marketers” and “SEO experts” spew this same really bad advice, so I think it’s time to talk about it…
(And by really bad, I mean getting sued for $1.3 million bad).
While this advice is obviously bad to me, some people are actually believing it. So I want to talk about this trend because it’s incredibly unethical, gives marketers a bad name, and frankly?
It just pisses me off.
Where It All Started
You’ve seen these videos before. Some young successful guy, gal, or pal calls themselves an “expert marketing guru.” They start telling folks about a “secret marketing tactic” they’ve “never heard before” because “marketers don’t want you to know about it.”
(If you hear any of those phrases — run away FAST).
When you dive deeper — it’s not a secret at all. And the real reason marketers don’t talk about it is because it’s illegal, unethical or probably both.
