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All About Google Featured Snippets & How To Earn Them
A little bit of basic SEO from yours truly.
For the last 3 years, I’ve written for brands all over the world. Literally, from Finland to the Philippines, I’ve written copy for everything from emails to social media ads to landing pages.
And one skill that’s helped me is SEO — especially when it comes to blogging. In fact, I still get organic traffic on my personal website that brings clients into my inbox with almost no effort. But my plate is already full, so 99% of the time I decline.
Now, SEO involves a LOT of complicated components. But one thing that far too many bloggers could be doing better is on-page SEO. So, today I wanted to share tips about the everyone’s favourite little feature: Google Featured Snippets.
What is a Google Featured Snippet?
A Google Featured Snippet is the preview readers will see on their search result page. Because it’s the information is pulled to the top of the results, it’s regarded as position zero.
This is only obtained through organic SEO strategies and cannot be bought using paid ads. As such, a website can only earn them if its content answers the query better than other competitors.
